You’ve probably already saved your coins for Black Friday and, if you’re ambitious, you’ll be out and about spending them before you’ve even digested your turkey dinner. Whatever you do, save a few for #givingtuesday.
Set for December 3rd, Giving Tuesday is a daylong national effort to help charities raise money online during the holiday shopping season. Last year, the first Giving Tuesday drew donations to about 2,600 nonprofits.
This year, in order to help even more non-profits get prepared for the big day, I thought it would be best to share a cheat sheet recently posted by Network for Good. Here goes:
2. Set a clear goal. Figure out what you want to accomplish on #GivingTuesday and set a goal that you can measure.
3. Get your emails and social media updates ready. Craft a few emails to rally your supporters to give along with their peers on December 3. Use social media to keep the excitement going and encourage fans to spread the word. You can join the conversation by using hashtag #GivingTuesday.
4. Make it easy for your supporters to give. Create clear calls to action so donors don’t have to wonder what you want them to do. Then, remove all of the roadblocks to giving by streamlining your donation process and enabling your donors to give via mobile.
5. Make it easy for your supporters to share. Offer easy and ubiquitous social sharing options on your donation pages and content, along with pre-programmed updates that your community can share with their networks to inspire even more participation.
Ready to make #GivingTuesday your own? Here are some resources to help you make the most of this day of giving and connect with your supporters:
• Learn how to get the most out of #GivingTuesday from GreatNonprofits
• Check out the amazing Giving Day Playbook from the Knight Foundation.
• HubSpot has posted 12 tips for amplifying your #GivingTuesday campaign.
• The folks at GivingTuesday.ca offer some great ideas for 6 super-simple social media campaigns.
• Find (and share) even more resources in John Haydon’s Ultimate #GivingTuesday Checklist.