Ad Love: Apple’s The Human Family

Building on Apple’s “Shot on iPhone” the company recently released,”The Human Family,” a new spot with Maya Angelou narrating.

The structure is simple, and reminiscent of a wedding montage against a white background, photos and videos of different faces and families—of all colors, sizes, ages and orientations—flicker by, with the credit of each iPhone photographer underneath.

The spot debut last Friday during the Opening Ceremonies of the Rio Olympics. It’s already gone live across Apple’s social media channels and on the website, where a full subsite is devoted to the “Shot on iPhone” campaign.

I *heart*:

Ad Love: Nike’s Unlimited Future

Life is harsh, it won’t coddle you, and there is no one to blame for the fact that you’ll face stuff you didn’t ask for and probably don’t deserve. But you can still decide the outcome of your own adventure, and sometimes knowing that makes the difference.

All of the above is at the heart of Nike’s recent, “Unlimited Future,” spot. Lebron James, Serena Williams and more star as the babies.

It takes the spirits of a gladiator to conquer. This as demonstrates that point and more. Check it out:

Ad Love: The Boy Who Learned to Fly

As world’s fastest man, Usain Bolt, prepares to make a three-peat of his wins in both the 100m and 200m races at the 2016 Summer Olympics in Rio, Gatorade has debuted an inspiring animated film chronicling the athlete’s rise — and the light-hearted approach that’s helped him along the way.

TBWA/Chiat/Day Los Angeles teamed with Oscar-winning animation shop Moonbot Studios ( and directors Limbert Fabian and Jake Wyatt to deliver the tale. It begins with Bolt’s childhood in Jamaica, when he was a young student sprinting his way to and fro, not even letting a grumbling stomach get in his way of beating an older, more trained runner in an impromptu race.

The story moves on to his days as a junior competitor, highlighting a moment when he’s struck by a bout of the butterflies and the anxiety that comes with representing his country. But those all fall away when his mother reminds him, “You can always go faster when you keep it light.” I love this:

Ad Love: NES Mini

Now, you’re playing with power.

I still have my classic NES system and I will be one of the first to cop the new mini when Nintendo releases the Nintendo Entertainment System: NES Classic Edition. It looks just like a NES, only a lot tinier, and it comes with 30 games built in. You can connect it to your TV via a HDMI cable, and it also includes a controller designed to work just like the iconic rectangular NES gamepad. (The new controller will also connect to a Wii Remote, so that you can use it to play Virtual Console games on a Wii or Wii U.)

More nostalgia  – if the announcement wasn’t good enough, the company released an ad which is pure 80s/90s magic to get us all pumped. This ad makes my heart sing!

Harry Belafonte’s Many Rivers to Cross

Harry Belafonte will launch a racial and social justice festival in October with the inaugural event featuring appearances and performances from actors Chris Rock and Jesse Williams and musicians John Legend and Common.

Belafonte recently announced that Sankofa.org , his social justice organization, will put on the “Many Rivers to Cross” music and arts festival on Oct. 1-2 in the Atlanta suburb of Chattahoochee Hills, Georgia. The event will promote advocacy and awareness around urgent human rights issues.

Carlos Santana, Dave Matthews, Public Enemy, Danny Glover, Dr. Cornel West, Michelle Alexander and Estelle will also participate in the two-day festival. More performers and entertainers will be announced at a later date.

Tickets for the festival go on sale July 29. Belafonte founded Sankofa.org in 2013.

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Serena Williams Rises.

After what has been a tough week for us all, watching Serena Williams nab the 2016 Wimbledon Championship is just what we all needed and more. It is Serena’s 22nd Grand Slam Title and she is ranked #1 in women’s tennis.

Here she recites her favorite poem, Maya Angelou’s, “Still I Rise,” via BBC Sports. The clip was released right before her victory. Today, it means so much for so many reasons….

Donate Organs via Apple’s iOS 10

Apple is trying to make organ donation a simpler process.

Recently Apple announced that its updated Health app, which will be available as part of iOS 10, will offer a new option that lets people sign up to be organ donors. The app’s Medical ID feature, which already keeps track of your medical and health information, will include the ability to register as a donor of organs, eyes and tissues. Registrations sent in through your iPhone or iPad will be forwarded to the National Donate Life Registry, an organization managed by Donate Life America.

Check it out: